Brain Disease Term Paper Example | Topics and Well Written Essays - 750 words

Brain Disease - Term Paper Example In certain cultures, alcohol consumption is normal. However, even in case of cultural tastes, consumption of alcohol is more likely to turn to addiction if not strictly consumed within limits. Thus, some psychiatrists argue that consumption of drugs and alcohol must be viewed as personal habits and dealt with as such in order to return to normalcy. Deviant drug and alcohol consumption came to be regarded as personal choice not only recently by even in earlier centuries when religious bodies such as "the American Society for the Promotion of Temperance (ASPT), founded by Evangelical clergymen in 1826, also gained support from farmers, industrialists, and homemakers" (Boyer, Paul S, 2001). Protagonists of personal choice argue that even the most diehard consumer of alcohol has the free will to consume or abstain. Anybody conscious of his responsibilities will abstain due to personal and social pressures and economic dictates. Even heavy drinkers have the choice of abstaining in serious environment like business offices or production units where they are employed (HBO Addiction, 2009). Thus the argument that deviant drinker m... Thus the argument that deviant drinker must be medically treated and rehabilitated does not have strong enough basis to pursue medical treatment as the cure for drug and alcohol addictions. Medical treatment, if required, is mostly perfunctory. There are enough cases in organizations like Alcoholics Anonymous where people have opted out of heavy drinking without the use of any medical aid to prove that alcohol consumption is a matter of will rather than the charge of any bacteria or virus (Satel, Susan, 10 July 2007). Nonetheless, drugs and alcohol weaken the nervous system and organs such as the liver and kidneys. Hence, in the absence of a strong and healthy nervous system and other organs, the body becomes vulnerable to disease carrying microbes. Thus, drugs and alcohol abuse could be treated as medical threats even if they are not directly linked with microbes. Defenders of alcoholic consumption are on a difficult pitch when such consumption leads to physical and mental weaknesses. Drug and alcohol addiction may not be linked to "brain disease" but they certainly weaken the physique before long. Their attack on the nervous and digestive system makes the road to recovery difficult and dreary. The damages resulting from alcohol consumption may not be apparent to most people. It takes a heavy toll on the national productivity, and national and personal resource. "The direct effects of addiction are homelessness, unemployment and disease. The cost of interdiction and incarceration are estimated at over $200 billion annually, and the annual burden in lost productivity is another $129 billion" (Satel, Susan, 10 July 2007). The damages resulting from addiction

Sports fitness centre in Mayfair London Essay Example | Topics and Well Written Essays - 2000 words

Sports fitness centre in Mayfair London - Essay Example 2. Situation Analysis Overall wellbeing and health fitness has become a major concern in every society. There has been an increase in the number of people becoming obese and overweight. More than half of London adults do not engage in any form of sport or fitness program. To achieve a healthy weight the Mayor of London proposes to work closely with and encourage a wide range of people to become physically active and eat healthy (Johnson, 2011). Other measures include making sport and active recreation opportunities affordable, in addition to supporting workplace health programmes. London faces a significant shortage of sporting facilities in respect to the demand. 3. Target Market Analysis Britain is in the grip of obesity epidemic (This is London, 2011). According to experts by 2050 at least 60 percent of the population will be obese (London Assembly, 2010). The target market is the young adults and the adults of both sexes. According to a study by the London-based International Obesity Taskforce that 28 per cent of boys and 36 per cent of girls in the UK are now overweight or obese (Dobson, 2006). A UK government report estimated that by 2010 12 million adults and 1 million children in England will be obese (Medical News Today, 2006). Less physically active and eating more junk food is adding to the problems. Thus, the target market for the fitness centre would be the age group 16-40 of both sexes. 4. Problems and Opportunities The people of Mayfair would not be aware of the Fitness Centre yet to open. People could be apprehensive of the quality of service, equipments and coaches. However, since the demand exceeds supply, the opportunity could be used to penetrate the market with the right strategy. The government is also supporting fitness initiatives and obesity is at an all time high. 5. Marketing strategy Customers seek value for money and hence the fitness centre should understand the services it can extend in exchange for money while knowing the target audience to whom the services are directed. The objective is market penetration in the initial stages. Knowing the target audience will enable to include the essential features at the fitness centre. The core strengths of the fitness centre need to be communicated effectively. The marketing strategy for ABC Sports fitness centre would take into account various factors in devising the marketing strategy. 5.1 Product Positioning The leisure industry is a high-growth area which includes health, fitness, sports and recreation facilities. This sector contributes 13.5% towards the total employment in the United Kingdom. There are two reasons for the growth of the sector. There has been the increase in the consciousness to keep fi t as health concerns have risen, which has hiked the demand for better facilities and spaces for exercise (20th Century London, 2010). In addition, sedentary lifestyle has urged people to look for convenient places to exercise. Thus, Sports Fitness Centre, Mayfair London, should position itself as a Fitness and Health Club. 5.2 Marketing mix To develop the marketing strategy the essential of the marketing mix have to be evaluated. Product mix The product should satisfy a need or a want. The need at this moment is healthy living. Healthy living can be achieved through different activities